Should a logo be self-explanatory? Does Your Logo Meet Five Brand Rules?
Forecasting the near future in design is a reflection of society’s concerns. With such rapid shifts in technology and social media, consumers react to a fear of being left behind. At one time, keeping up with trends meant reading a monthly journal. Now, not only do we have to read daily blogs, but we are expected to contribute as well. Consumers who are not participating are growing ever more anxious about the specter of being technically eclipsed.
Some industries have a theme in terms of logos; if you’re not in step with the rest of the crowd, you could get left behind.